Make discovery easier.
A store profile and reviewed offer give shoppers a clear way to understand what you sell. Categories and search help them find something relevant, whether they know your brand yet or not.
For the brands behind the Circle
Your next customer could already be in the Circle.
You’ve built a brand worth discovering. Give it a home in our community, with an offer you control and a checkout that stays yours.
Included with a current paid Circle membership.
A place for your brand.Your store.Your offer.Your customer.
01 / The opportunity
Good products deserve more than a passing mention.
You know what goes into running an online store. Choosing the products. Getting the photos right. Packing the orders. Looking after the people who buy from you.
Getting someone to discover all of that is another job entirely.
Inside the Circle, there are brands worth knowing about. A mention in a busy conversation is a start. A dedicated place to find the store, understand its offer and come back later gives that introduction somewhere to lead.
That’s why we’re building Circle Plus. A member-benefits directory that brings Australian ecommerce stores from our community together, then gives eligible shoppers a reason to take a closer look.
You bring the product.
Give people a reason to try it.
What your brand gets out of it
A new place to be found.
A direct path back to you.
Give the first visit a purpose.
A useful member benefit can be the nudge that turns “I’ll have a look one day” into a visit today. Choose an offer that makes trying your products feel worthwhile.
Keep the sale on your website.
Shoppers read the terms, reveal the code and head to your store. Your checkout handles the order. You manage fulfilment, customer service and the relationship from there.
Circle Plus creates another discovery opportunity. It doesn’t guarantee traffic, orders or revenue.
Real stores. Our community.
You’re in good company.
These are community store previews, not confirmed discount partners. A store’s offer appears only after it has been submitted and approved.
An offer that works for both sides
Make it valuable.
Keep it viable.
You don’t have to discount everything. Pick a benefit you can stand behind, be clear about the conditions, and make sure it works with your margins, stock and shipping costs.
15% off
A selected collection
Define the products and exclusions.A$20 off
Orders over A$150
Set a minimum spend that suits you.Free shipping
On eligible orders
Specify delivery areas and thresholds.Illustrative examples only. These are not redeemable offers or required discount levels.
A good offer is easy to understand.
Use a working code, an accurate saving and straightforward terms. Test it on your own website before submitting it. Your usual checkout remains responsible for enforcing the code, exclusions and order requirements.
From your store to the Circle
Start with one store.
Build one good offer.
- 01
Bring your brand.
Sign in to the brand portal with the email linked to your paid Circle membership. Add your store name, website, category and a clear description of what you sell.
- 02
Shape your benefit.
Add a headline, saving, code, expiry and terms. Include a product or lifestyle image you have permission to use. Save a draft while you get the details right.
- 03
Send it for review.
The Circle team reviews the submission before publication. If something needs changing, you can update it and send it back. Submission isn’t instant approval.
- 04
Welcome the visits.
Once approved and live, eligible shoppers can discover the offer, reveal its code and visit your store. Keep the offer current as your stock and plans change.
Built around your business
You’re still
in control.
Circle Plus is another way to introduce your store. You keep running the business the way that works for you.
- Your offer, your terms.
- Choose the code, exclusions and expiry. Write delivery conditions shoppers can understand before they visit.
- Room to get it right.
- Save a private draft and preview your offer before sending it to the Circle team.
- Pause when you need to.
- Take an offer offline if stock or availability changes. Edits return an offer to review before it can go live again.
- See the interest it creates.
- View code-reveal and store-visit counts in your dashboard. These track engagement with Circle Plus, not completed orders or revenue.
A benefit of belonging
Already in the Circle?
This is part of it.
Brand participation is for current paying eCommerce Circle members who run Australian-based ecommerce stores selling physical products.
Your community membership is the starting point. A retail shopper subscription gives access to shopping benefits; it doesn’t include the right to list a brand.
We also plan to offer public shopper access for A$49/year. That creates room to reach beyond the community over time. Public access and the first live offers are still being prepared.
Before you jump in
A few things
worth knowing.
Be part of the first release
Bring your brand.
Grow your Circle.
You don’t need a complicated campaign to start. Bring your store, one useful member benefit and a clear idea of who it’s for.
We’re preparing for launch. Member verification and store onboarding are being finalised. Explore the brand portal, or contact the Circle team if you need help with access.
Have these ready
- 01 Your store name and website
- 02 A short description of your products
- 03 Your offer, code and conditions
- 04 An image you have permission to use
Already set up? You can manage your store and offers in the brand portal.